Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Dieter Rams
Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the back button is clicked and the search process is continued.
A good website should be easy to navigate
Not all websites are made equal. Some websites are simple, logical, and easy to use. Others are a messy hodgepodge of pages and links.
Without website navigation, your visitors can’t figure out how to find your blog, your email signup page, your product listings, pricing, contact information, or help docs.
